of course great Idea will always win over big budget because in the long run, great project will be the basis of a coin price value.
big budget projects are just like attracting more investors in a minimum of time so I don't think it's price will be higher due to the ads are everywhere and the promotions were very generous.
I really believe that even the budget is low while the idea is great then it will soon dominate the crypto market after a certain of time.