Challenge & Solution
Companies worldwide desperately need to know their customers. They need fundamental human
insights about consumers in order to design innovative products and services that fuel desire, which
leads to sales. Companies also need precise personal data from and about consumers to perfectly
target marketing and sales activities. Now companies face ever-growing demands for consumer data,
as the world becomes more interconnected and new competitors emerge. This is why data brokerage became a 250 billion USD per year business. The data brokerage industry grew by 13.5% in the past
4 years and is expected to grow at the same rate during the next few years.
Data brokers operate inconspicuously behind a veil of secrecy and a good number are evidently
stealing personal data, packaging and reselling it as a commodity, to companies worldwide. By doing
so, data brokers are violating consumers’ data privacy and not even compensating consumers