It's not going to happen.
There aren't rules in place for Bitcoin already and there isn't anyone rich enough presently involved in Bitcoin who has the huge amounts of money necessary for such a venture. If you are going to have an SEC approved exchange, you need the money required to comply with all the regulations and fees.
The answer is to make a distributed stock exchange, that is decentralized, anonymous and peer-to-peer much like Bitcoin itself. It isn't even really that hard, and I have been working on some ideas for one in my free time and I know I'm not the only one.