To sum it up, the current system is opaque and uncontrollable, consumers’ privacy is violated, and
companies are hardly getting enough quality data to meet their market research requirements. This
already leads to failed investments in the double-digit billions. In addition, the General Data
Protection Regulation (GDPR) of the European Union becomes enforceable from May 25
th 2018 and
will make it even more complicated for data brokers to access personal data.
It seems like we are in an accelerating downward spiral with no way to stop or reverse the trend.
The good news is that there is a solution for these serious problems!
The solution needs to be fully transparent and secure, while providing an open marketplace that
enables and ensures the following:
● Consumers can control with whom they share specific personal data
● Consumers get proper compensation for providing personal data
● Personal data flows directly from consumers to companies with no middlemen
And that is exactly what Opiria will be doing.