LOL, sadly I'm not familiar with the Bezos thing. It sounds like a riot though.  And yea, the primary concern is not so much the legitimacy of this app but the potential troubles it could cause for the valid 'owners' of Bitcoin.

  Which, brings to mind some other questions. In order to avoid other app ninjas in the future both trademark and patent wise, is there a way to trademark/patent
Bitcoin in a way the limits the amount of control the US gov would have over it?
I.e possible to register it as a community project and still be afforded the same protections? Maybe reg as  aco-op type deal?
I am completely lost at that point. Will give a close business attorney friend of mine a call and see if he has any insight.