Very interesting how they plan to get the small scale fishermen on board with the project!
A partnership to award them with pre paid time on mobile phone is quite genious

"While Fishcoin tokens will be listed on public crypto exchanges, this type of exchange is not likely to
incentivize behavior change amongst the masses of small-scale fishers and smallholder farmers who
live in developing nations. However, a powerful incentive for these producers is the ability to earn
mobile airtime top-ups for their prepaid mobile plans. To facilitate this, Eachmile has partnered with a
leading mobile airtime top-up provider, TransferTo, to access their network of 550+ mobile operators in
135+ countries5. Using the TransferTo API Eachmile will create a crypto-mobile exchange (please refer
to Appendix 2 for further details). This will allow small-scale producers to exchange Fishcoin tokens for
airtime top-ups on their prepaid mobile plans. This is extremely significant because many small-scale
producers in developing nations are currently living at subsistence levels, they highly value mobile
communications, and the cost of mobile data can be exorbitant relative to their income - and this is
where the great bulk (approximately 85% of global seafood exports by volume originate in developing
nations) of our seafood comes from"
Your idea is great, nowadays almost everyone is using a cellphone for communication. The incentive idea given to them can be label as a necessities to them i always believe when you are giving someone incentives if it is closely related to what they need will have a very big effect on them joining your campaign.