Are you aware that Bit bond was one of the the biggest scams in Bitcoin history?
It is like calling yourselves Bitcoin Savings and Trust
I saw it.
Bitbond.net as a name just fits our product well which is fundamentally different. Many bonds from corporates or governments are big scams and we still stick to the name "bonds" because it's a generic description regardless of quality. Of course, we work hard to do a lot better than that and maybe some day we all will succeed and Bitcoin will be a real currency alternative. I believe this largely depends on the reliability of the services we all provide. So maybe it's a good start to change the connotation of a name for the better.
By the way, it is beyond me why you have ignored this and decided to just stick with the name bitbond. TradeFortress is right, the name Bit bond is burned among the bitcoin community (a.k.a.
your primary target audience). You might as well call yourself "The Bernie Madoff Fund Of Guaranteed Profits". Your rationalizations of the name don't matter, people won't even see them. They will see the name bitbond and decide not to bother reading anything else you have to say. Hint: If you find you need to defend your brand name or marketing decisions to your target audience, you are probably doing it wrong.
Also, calling yourself an "unbank"? I don't care what you think about banks or what you think your target audience thinks about banks, "un" is a negative prefix, and it leads to negative associations. It's not a good choice of you want to market something.
You need to talk to someone who knows how to do marketing, and soon. Don't pretend you don't have a problem, because you apparent inability to attract lenders lately says otherwise.