Ripple has a pretty interesting objective which is to create a blockchain serving the financial industry and cut down on transaction costs/processing times...especially in banking.
It has a lot of pros and cons, which we touch on in our blog post about Ripple:

https://www.mintdice.com/blog/ripple-xrp-101-guide-to-understanding-ripple

While many don't think it's a worthy investment, if it's adopted within the industry, the coin could see another upward trajectory.