ico is always a good way to invest. it just has to be the right one. The team has to be active and the ico must be transparent. and if there is still a good bonus in the pre-ico and the sold well, you can also get a good profit. but you have to be careful because there are also many scam ico today.
Exactly. The team should present themselves on their project webpage and also have for example a linkedin profile to check the team members. And an important factor is also the social media presence. Nowadays there are really interesting projects with novel ideas but you have to be present in the social media and have a high activity there. If there is no presence or just a little bit, people firstly dont know about the ICO going on or feel that there is low activity which is also associated with suspiciousness.