With the PDATA token and the blockchain-based Opiria platform, we want to create a global
decentralized marketplace where companies can buy personal data directly from consumers without
any middlemen.
The PDATA token puts a value on personal data and creates a currency that expresses that value.
Consumers can create a profile on the Opiria platform and start disclosing personal data, or granting
permission for their personal data to be collected via e.g. a browser plugin, a smartphone app,
wearables and smart devices, or through surveys. They can decide which data they disclose to the
Opiria database. The more they disclose the more valuable their profile becomes.
Companies can ask consumers for permission to access their disclosed personal data via the Opiria
platform. Consumers that consent to provide their data would trigger a smart contract between the
consumer and the company. On this basis the consumer is paid with PDATA tokens and the company
receives the requested personal data.