An important advantage Opiria has over todays traditional data brokers is that Opiria and PDATA
token enable companies to gather directly from consumers - this leads to the possibility of acquiring
very specific pieces of personal data that are not otherwise available today from data brokers (e.g.
tracking data from wearables, smartphone usage, or eye tracking and browsing behavior on the web).
This brings huge added value for companies!
The following figure shows how the blockchain-based Opiria ecosystem works, what personal data
can be accessed and how consumers are compensated via PDATA tokens for disclosing personal
data.