Current Hype and iOS app review
Earlier we talked about Current, its distinguishing features and utility of the CRNC token. We are going to expand on that by going over monetisation of online media, the hype of the product so far and a look at its iOS app.
Paid content is increasingly gaining momentum. However, the monetisation of online media is largely dependent on advertisements. With not enough willingness to pay for digital content from consumers unless its of a very high quality and popularity, ad-based distribution models will remain important in the next decade. The problem is built up by the digital adverting ecosystem being complex and involving numerous stakeholders. There are various intermediaries between the creator and the potential advertiser leading to the piece of the monetisation cake for the initial creator becoming smaller with every additional party involved. Current aims to prevent that and brings together a product with a good user base with a working product and global exposure using social media platforms
https://medium.com/@sinofd/current-music-video-radio-product-review-f0bae2392249