ALA is for user who don't know cryptocurrency and people who don't interested with cryptos. They will be able to use the services without the need to worry about the price changed. It seems good idea for me!
But I dont really see the good side of it, since ALX/FIAT will change over time, so will the ALA price fluctuate
ALA price is pegged to FIAT so it won't change no matter what. Just price of ALX to ALA/FIAT will change. The apps and games will have still the same price in ALA (FIAT).