Just a suggestion;
Is it an idea to raise some money to hire a marketing team? And also finalise the website..
Im willing to contribute some money to this fundraising and Im sure many others to..
We can easily raise 50k.. that should be enough to hire a good marketing team for a while!
@ IMI, maybe you can manage these funds and also hire the marketing team?
Site is in the making and so are materials to go along with it (I am sure you also saw a mention of this in ek's recent doc).
Once we have the site out we can explore the pr marketing direction and the relevant costs that are tied to it.
It is good to see you and others are willing to donate to help finance future needs. I am sure this will have much value as we proceed ahead.