earlier this year I tried to hold some coins and tokens but saw the market and the exchange getting downhill, what is the best move to sell it or hold it?
You're not alone on this situation as we are all affected with this tremendous downfall for almost 3 months. The market is still looking for more buyers to settle this bearish market. I hope you will hold your coins as same with what I did. In addition to this I saw some suggestion for Hodling. Himmm it was really wise.
Are there any choice except hodling??
You believe this crypto thing is gonna work eventually, you are not blind, you are educated, you have vision
Don't you all have ? So the answer is simple you should go with it. (Not an Investment Advicesddfdgs 
It's typical human behavior
Forever Hodl!!!