The face of the ICO of any project is his site, so it's worth starting with him. As a rule, the site contains information about the project, contact information of its creators and an offer to buy tokens. White Paper The most important thing is to study the White Paper of the project. The white paper should reveal the whole essence of the project, from a general idea to technical details. It should accurately and clearly set out the goals, the business plan, the main markets for which the product is aimed, as well as the stages of financing. The objectives of the project should be logical and achievable. A good indication is the presence in the White Paper of a piece of code or a reference to the repository and the technical details of the project.