uh...so what do we do...keep changing the name so we don't get into trademark wars?
Who stops anybody from "owning": .bitcoin.
ICANN does allow that TLD...

EDIT: Can almost predict bitorrent magna-links networks of just "name.bit" style... lots... like "dht.bit.coin".
And you thought they were top secret!
the problem with that is there is a 100,000 dollar application fee, then a registration process that needs to be built.. etc... you're talking close to a million USD just to launch... and they are not going to accept bitcoins to try that.
Of course someone can fund that... and charge for registrations, etc etc... but at the end I'm not gonna buy flexcoin.bit when I have flexcoin.com .. just using an iphone when entering in a URL it adds the .com automatically..... it would flop like .info
And AGAIN... Domain names ARE NOT Trademarks...
Start another thread regarding bitcoin domain names... seriously this is screwing up the thread.. and detracting from the Trademark threat.