The attention economy will make audio production profitable for Content Providers. And the ecosystem will grant Content Providers access to new ways of content distribution and chance to reach a new audience. The LetItPlay ecosystem will connect not only Content Providers and general Consumers, but also Service Providers i.e., those who put in their effort to produce audio content, including voiceover artists, audio recording studios, translators, editors, and so on.

Also, we have PlayPower. PlayPower in LetItPlay is similar to SteemPower in the Steem blockchain. PlayPower is also a stake
(Stake in blockchain with Delegated Proof of Stake consensus algorithm). But application logic associated with PlayPower differs from SteemPower. PlayPower is used to determine influence of ecosystem participants. Each user category of the LetItPlay ecosystem may use PlayPower for different purposes.

The amount of PlayPower determines the size of a reward issued by the blockchain for user attention. PlayPower can also influence the likelihood of content inclusion into content
recommended to the user, if content is tied to a certain territory. For example, a regional news portal may set a news coverage area within a single region or city in which the news is relevant. The likelihood that such content is recommended in each point of the region will depend on the degree of influence in specific geographic position. The degree of influence of the news for the selected region will be calculated using formula PlayPower/Region Area. By setting a small news coverage area a Content Provider having smaller amount of PlayPower can compete in recommendations on the same footing as larger Content Providers.