I have seen the price of other tokens go below the ICO price few days after it was listed on exchanges. To ensure the price of mallcoin does not go below ICO price,the platform should be functional for trading goods and services immediately the ICO ends to increase demand for mallcoin token.
ATES will be soon, before ICO ends. On exchanges, price can be lower. But the team says - ATES, guarantees price higher than on a moment Pre ICO and ICO.