explain to these people how doing what you want them to do will benefit them financially.
If you do not listen to me you will not succeed, guaranteed.
+1 randomcloud
education is the only solution
teach us not to overfish, we could survive
They don't care how it benefits society as a whole. That's like taxation. They want it to be explained to them how it would earn them individually more money next year. But it probably won't. That's why randomcloud's post gets a -2, not a +1.
You have to understand, environmental destruction is nothing but borrowing, and not paying back. That means it's going to come back and bite you later. To not engage in environmental destruction is to stop borrowing. When you don't borrow from your household, it fosters a better relationship and pays off later, but it doesn't put more money in your pocket right now. Again, that's why randomcloud's expectations are a little ridiculous.
The problem with this kind of thinking is it asserts that moral decisions are based on two factors.
Expressing this mathematically-
Decision = Constant_A (Environmental effects) + Constant_B (Cost and Price)
The problem with this kind of equation is that someone has to determine Constant_A.
And that ain't gonna be you.
You are welcome to determine Consant_A for one person.
Yourself. Attempts to determine it for others is a defacto environmental power trip.