After the end of ico and when the tokens are listed on an exchange, no one can predict whether the price will rise or fall, but in the long run, the value of the tokens, the entire project, can only grow.
In short term, anything could happen. But in long run, everything will depend upon the project's progress.
Progress and the support of known people in the crypto space are needed for a project to be successful in the long run. I think you guys will achieve both.