From what I've heard the hashrate will be combined with the price, it barely competes with an optimized rig, I mean it's nothing like other ASICs, which I guess makes sense since Ethereum relies on memory speed, and using that massive amount of DDR3 doesn't seem very cost effective (I mean, why didn't they use DDR4)
Also the only confirmed Eth ASIC I've seen is really lackluster
https://www.eastshore.xyz/shop/ethereum-miner-geass-198mh-asic-miner-for-ether-mining/