As you can see in advertisements. Bitcoin is popular in advertisements like in Youtube and website ads. Media plays a big role in improving the image of Bitcoin.
Social media rather because 99% of these companies owned profit oriented media are against bitcoin and crypto. Even social media owners at the moment are under pressure mostly if under the jurisdiction of the US government.
As we can see, media plays a major role in bitcoin and other cryptocurrencies, but the fact is that whether its good or bad way of promoting bitcoin, it has still promoted bitcoin and that makes it more popular, because even me when i first heard about bitcoin, there are lots of bad rumors about it, but i just get the courage to tackle and learn more to what makes it bad. As of now social medias plays the major role of advertisements, and most of the people now are into it so it makes it more easier to promote.