Using in real-life make a Altcoin valuable. Besides the team have to be active and have to fulfill everything described in the roadmap.
Still there has to be a good advertizing, your altcoins that now it is very difficult to make as cryptocurrency advertizing began to forbid on all browsers of social networks and so on.
It's not a ban for advertising for bitcoin or crypto as a whole, facebook only bad ads regarding ICO and twitter just followed as well.
The internet world is very big, even if they will ban, there are many ways to get information for a person that is willing to learn.