We have two tokens - you can find detailed info about them in
this blog. Here is the comparison:

The ALA will be simply pegged to FIAT so there won't be fixed exchange rate to ALX. ALX is the token which will participants of our TGE get.
I cant understand, why you want to create 2 types of tokens? Only ALX will be selling on TGE?
It was explained on this page...
A lot of our future customers will be just ordinary people who will want to buy a game. They do not know anything about crypto and maybe they even don't want to get involved in it. We have to have this in mind. It would be very stressful for them if they would buy some tokens one day and another day it would have totally different value. This could discourage them to switch from current methods of payments and that is something we definitely don't want to do.
This is to make prices look stable.
A very interesting system you got there going with two tokens, I haven't seen anything like that yet. It should work for both people who have cryptocurrency and for those who don't. Looks really promising, I wonder how it will function in reality.
That is, theoretically, ALA will have a fixed rate. Which will not depend on anything, if I understand correctly. I don't see the point in creating a second coin if you can sell games directly for dollars or euros.
To sell games for dollars and euros or whatever FIAT currency, you need transactions. And transaction costs are a big driver why this project exist. Up to 70% of game price can by just fee for transactions. Because if you buy pre-paid card from your mobile operator it is one transaction and when you buy a game it is another one both made to/by a mobile operator. If you buy ALA from a brick store you have one transaction without greedy operator you can make as many transactions on blockchain as you want with minimum fees and there are no extra time or fees for a developer if they want the money on their account.
The whole point of ALAX is not to pay for games in FIAT since it is connected to high fees if you do not have a credit or debit card.