ALX tokes important part of the project which helps to connect crypto community with a mobile gaming community. Crypto people can buy ALX as an investment or exchange it for ALA to buy games or apps or sell it to customers who do. And customers not familiar with crypto don't have to get involved in it if they don't want. They will just use these tokens pegged to FIAT.
i think in the end it make sense, so you can get in everybody is interested in actually using the platform to make purchases and well speculators or crypto enthusiast as well