I did not try to snipe. I was consistently ahead of several hundred bidders and my bid seemed safe. I monitored the auction on an ongoing basis. Their site failed to respond with several minutes remaining. I did not find a mechanism to increase my bid, only to cancel and re-open.
I was not able to express my intent to bid on their auction site. I am sure that this was true of others as well. Not only that, the site does not show the bidding results anymore, they were taken down when the auction was over. I think that an essential aspect of an auction is transparency, and the final results are not transparent.
I think there is a wide open field for anyone else to compete at auctioneering.
Yeah unfortunately you could not increase a bid. You had to cancel your existing bid and make a new one. What browser where you using because in Chrome the page dynamically updated for me (no need to refresh) which was nice. Right up to the end I saw the minimum price creeping up towards my bid amount and I believe it ended at 2.21BTC. Their site does leave much to be desired but I'd still give it a B+.
There is supposed to be some additional benefit for bidders following the auction. I don't really understand the announcement, but if I am locked out of that because I had to cancel then re-bid, I will view it as a source of frustration.
I feel a growing enthusiasm about working on auction software...
(I was using Chrome. I should have made some screenshots)