Surely it will be the Selfllery token, that will give value to it. The token itself will be the internal currency in the social network that they are developing.
I think they already have an ongoing bounty campaign but I can't seem to find the link also please what's the new bounty you are saying did they announce it
I can tell now that this project, which is the Loyakkis getting more and more popular here in the crypto currency community. But that is only common if a certain project really interests people around. Because of the amazing features ans characteristics of the Loyakk a lot more people is engaging day by day.