investing in ICO & to do trading both can give you enough profits, but some factors need to be kept in mind. If you are thinking to hold for long-term then investing in ICO is the best option, if you could find the best project that has no or fewer competitors. The idea of the project must be extraordinary. You should hold your coin for at least 1 year if you want to gain a handsome amount of profit. For trading you need some knowledge of it, you should know how to read the charts, you can find online many tutorials on youtube for it. First, start trading with fewer coins till you are satisfied & gain confidence in yourself that you can now do trade with more amount of coins. If you do any mishap while you are trading initially you could end up losing your coins, build your trading skills steadily by doing trade with fewer coins.
That is how you get the most money out of a project. Investing in the coin and doing their bounties can maximize profits.