Opiria and the PDATA Token create an ecosystem for the secure trading of personal data while fully
protecting consumers’ data privacy and granting them full control over direct payments for their
personal data.
This fully transparent, open and secure marketplace will motivate consumers to provide data instead
of fighting against surreptitious data brokers. Companies get a quick and easy way to access more
specific and higher quality personal data - giving them the tools they need to make much more
informed and thus more financially secure decisions when designing new innovative products and
services, with better targeted marketing and sales activities.