With a good crowdfunding platform, ICOs would be able to focus on their product delivery. If KickICO can offer the best crowdfunding strategy, then projects that don't really offer anything will think twice when launching an ICO.
You wish, you wish

There are so many projects these days trying to raise money where you also think what they heck is their product? Do they even have one in mind or are they just trying to sell a magical white paper? The worst thing is that people still throw their money after empty promises.