In an effort to help advertisers and publishers in the digital marketing space to boost their users and brand engagement, along with disrupting the digital duopoly of giant advertisement networks - Google and Facebook, AdSigma, a next-generation Digital Display Advertising Platform, is planning to bring about a change in the space via blockchain revolution. To start with, the Singapore-based startup is debuting their own cryptocurrency called ADSi token that is to become the major payment method for transactions on the digital platform.