You need to get a PR team together RIGHT NOW, to do daily updates and communication, and most particularly to smooth ruffled feathers. Silence is not golden.
Sounds like they heard you based on today's update:
We will continue to post a news update on our site every day stating how many boxes have been shipped and how far behind the end of the queue we are.
They continue to score points with me...
I asked Bitcoinorama to point Sam to the post. He most likely read it. Hopefully I wasn't too harsh
Wasn't my intent, but they do need to do those things.