Why am I drawn to BitCoin? Well, I think it's something very interesting to follow and work with. It's quite easy to use once you get the hang of it and you can do quite a lot with it. I mean, within minutes I can send my money all around the world. No (ridiculous high fee's) or big risks. Just a push of a button and someone has it. You have freedom and nobody can (easily) seize your coins. BitCoins are truly yours and yours only (if you don't use a shared address).
I am also going to agree on gweedo's point. It's a great thing for younger people or people who cannot work for a real IT company (you know, because of those ridiculous requirements / school). They can just get paid in BitCoins and use that to pay for other stuff.
More and more things are being created for BitCoin and I have met a quite a lot awesome people during my journey and I intend to stick around for a little while longer.