It takes a tremendous amount of time to analyze every ICO that pop every day. You can spend a whole week reading all the whitepaper, check the website, investigate the team and you have 10 more that appear on the pipe.
You need sometime go with your gut's feeling.
But isn't that the reason why we got into this mess to begin with? Too much gut feeling - too little checking of independent verifiable facts?
I am usually checking
1. Are they real? - LinkedIn, etc.
2. Independent verification - award-shows etc. Don't matter if they actually win anything. Just that they are outthere.
3. Business model - can it live outside of crypto (CRUCIAL!)
4. Are they "chaaanging the world" - then you are out. get out. I want ICOs that actually happen. Not elephants in space.
5. Does the token model insure that I will make money?

Any stuff I forgot?