yes we do, satishi used  networks like the p2p foundation, the Linux foundation to expand the community. 
and a large part of the world is connected on social media networks.
Maybe someone heard about Bitcoin and CryptoCurrencies, but their opinion was negative based on what  mainstream media portrayed them, But if a personal friend, or someone they are connected with in social media mentions their personal positive experiences with crypto , they could be motivated to research the scene, instead of just following regular media.

There is also a reason why  crypto ads and icos are banned from insta, fb, snap, and twitter...