We have a great deal of information written about this on our website, our whitepaper, and in Medium (links available at our website). We all tend to 'like' information that agrees with the views we already have.  In psychology this is called 'confirmation bias' or 'motivated reasoning'.  But what we 'like' may or may not be presented in a misleading way.  This is what we tell you.  If the 'news' you're reading is presented in a way that sheds light or a way that casts shadow.  'Trust' should be given to those who try to shed light, even if it isn't an opinion that we already hold.  We give our users the power to decide.