Why is the hard cap 20 mil when the softcap is only 2 mil? If you can pull this off with 2, what is 18 more used for? Also, the team really needs more work to do in order to reach that goal enough to be able to make the platform more successful.
The soft cap is the amount we feel is needed to get the software finished in order to have a minimum viable product (MVP). To fully market and launch the company will cost us around $20m. However, based on feedback from traditional investors, if the ICO fails to reach the $20m goal we believe we could raise money via more traditional channels. But we need at least $2m to reach the level of having a marketable software solution.
Of course, we believe we will reach the $20m via ICO which gives us not only enough monies for development and marketing, but also a runway to reach revenue.