The banning will take effect on June 2018 so no need to be excited. Please see this link https://www.cnbc.com/2018/03/13/google-bans-crypto-ads.html So therefore, all incoming ICO will have lot of time to plan very well their project advertisements before that day as i think Google is final on their decision of banning even do they will lost a huge potential income from advertising business if they ban Crypto. Lucky for those ICO that projects are already started that will end before June.