Hey, there's a lot of coins concentrating on digital advertisement, why is yours better? which is unique about your idea?
Hello! Thank you for your question. Actually the EXCHAIN platform will completely revolutionise how digital advertising is conducted today at a globle scale. With its key focus being ad spend transparency, it disrupted the current paper IO based campaign delivery and the linear distribution of the advertising spend to be digital smart contract based and decentralized distribution of the ad spend. This enables advertisers to gain 100% transparency of their ad spend, eliminate unauthorized intermediaries, and remove certain types of frauds. This revolution will also transform the existing commercial terms between advertisers and publishers. The EXCHAIN platform enables the real time payment to be made to publishers whilst today publishers have to bear a financial risk of being paid on 30 days net, or 45 days net or even 120 days net terms.
The EXCHAIN platform will also combine the power of blockchain technology and EnvisionXs existing programmatic advertising technology to offer the ultimate autonomous vehicle for cost-efficient campaign delivery, verification and settlement. The EXCHAIN platform is meticulously designed to be easily accessible and open for all advertising stakeholders to obtain the benefits of transparency, anti-fraud and real-time payment processing. Its design also allows all stakeholders to use the platform without having to modify their existing systems to be blockchain compatible.
If you need more information, please let me know.