The Challenge
The internet has made it easier for any company with a website to launch new products and services.
But it’s also easier to waste time and money, and fail. In 2017 almost everything imaginable can be
developed and the possibilities for new products and services are limitless. Low entry barriers
(children can build simple websites), an increasingly connected world, and the rise of outsource
development and manufacturing have led to an explosive proliferation of new products and services,
all competing for a limited market share. For example on Amazon in the USA, the number of
available products jumped to 488 million from 253 million in only two years (since December 2013).
That’s an average of 485,000 new products per day! Numbers similar to Amazon’s can be found in
most markets worldwide