Sure it is loosing , Just look at the bitcoin price today , lossing , loosing and loosing.
No, it is just the strategies of whales and some bad news happened in other countries that is why the price is dropping. But I am sure that bitcoin will recover again soon. Maybe in march or in mid of this year. I heard that what is happening now with bitcoin is normal and it will recover soon.
I must admit that from previous months bitcoin losses it's popularity because of some rich investor want to destruct the image of bitcoin so they can buy bitcoin in very low price. But for now bitcoin has the potential to rise soon so investors start buying and hold.