An Ethereum developer has opened an Ethereum Improvement Proposal (EIP) to discuss whether the community should modify its Ethash mining algorithm to maintain ASIC resistance. The EIP is a direct response to reports that Bitmain by far the largest manufacturer of mining rigs that use Application Specific Integrated Circuit (ASIC) chips has developed an Ethash ASIC miner and will begin shipping them within the next several months.- by the way the same proposal to change algorithm was for the SIA coin, after Bitmain launched it's miner. But finally SIA decided not to do so.
If you read VB's twitter comments today about ASICs; he is open to them.
And is proposing a hard cap of 120 million ETH instead. While it will counter the evangelistic approach of ETH so far it will make it harder to mine eventually but the coin will retain its value somewhat i.e this is an anti deflationary measure. EIP 960.
-On the other hand we have EIP 958 open also. so please sign up/vote if you want to fork ETH.
https://github.com/ethereum/EIPs/issues/958