While the data brokers have been making a lot of money, the real owners of the data - Buyers, Sellers and common people like us who share their data through various modes on the internet, end up giving this information for free.

Many do not even realize that their data can be monetized. The way Datareum is helping data providers monetize their data is commendable. This will bring in fairness and transparency into the system. Also, the right to choose which data to share and which not to will help individuals control their own privacy as against the current system where the likes of Google, Facebook and Surveymonkey have full control over their users' privacy.