Solving problems before most people are even aware that they exist... sounds like an outstanding business model. FC must have noted that cooling was a major issue when he deployed thousands of blades. It will likely be something any large deployment will have to address. Having an in-hand solution puts you miles ahead of of those who deploy a farm and then find expansion difficult due to cooling issues. There is a practical limit to what one can accomplish with air cooling and that sets a cap on density, and thereby efficiency. This may be one of the best investments a company could pursue, with every major deployment as a customer.