(YABP - Yet Another Bitcoin Pool)

I'm just wondering if it's worth starting a pool. There are so many, but in terms of marketing, there are alot of MH/s available out there. Is it worth educating or training new users that have never heard of Bitcoin ? I have the resources and time, but I'm not sure the ROI is still there.

The only advantage I see now, is picking and choosing from the popular pools features.