Before investing in any projects, do you research their team information and read the whitepaper carefully? Or will you get a basic knowledge of the financial condition of the company？
I try to get the necessary knowledge about the company rather than tried to read whole of the whitepaper. But the important thing is about to understand what will be done by the company to build a good business plan.
For me, I don't need a lot of research but I try to get the hype rated from the demand of project itself. Big hype means there will be a lot of people will try to join.