That's true. If you don't feel entirely confident choosing all by yourself you can always research on some of these websites. But then don't rely 100% on them but do your own homework. I thought the cultural coin website and whitepaper look good and they also have a decent rating on the ICO bench. Also saw that they even show the sites they are listed on on their website itself - which is a good sign to me. Have you taken the next step yet?