You wrote about bloggers partnership. Did someone participate?
Im not sure wether its quite significant question to be answered...
It's a potentially worthwhile pursuit! Bloggers are much more reputable among people than, say, journalists, because their unbiased opinion can sometimes be harmful to the business that would otherwise acquire them.
If you take a closer look at bloggers they also get paid quite frequently. If they have a lot of followers projects just reach out to them to promote their coin.