Too late to get the hardware to the market for anyone to optimize the benefit from it if it's true. I'm not sure if there's that much profit left for a new player, much more an individual, to make money out of the remaining bitcoins to be mined. And as with the rest commenting on this article, I don't see how any individual would stand a chance against the warehouse sized operations out there. It's like bringing a cigarette lighter to fight off someone using a flamethrower.